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People keep their newspaper on hand for days, weeks, or sometimes, months. A newspaper ad has a much longer shelf life than a 30 second spot on radio or TV, which may be missed altogether.  Watchman subscribers read it carefully, front to back, every week.

Display (or block) ads are billed based on size, rather than the number of words.  They usually have a border, and can include photos or graphics.  Display ads are billed at the rate of $6.50 per column inch. Column inches are like the area of a rectangle, but with the width measured in columns, rather than inches.  Width of block ads can range from one to six columns.  Height can range from 1 to 19.75 inches. The cost for any size can be calculated as the number of columns in width, multiplied by the number of inches in height, multiplied by 6.50. This gives the total cost in grayscale.  Use of color increases grayscale cost by between $10 and $50, depending on the size.  See the rate sheet tab for other specifics on display advertising.

To request a block ad, click the button below. Please include your name, billing address, phone number, e-mail, and the number of weeks you would like it to run.  Ad text can be included with the email, or attached.  Pictures and graphics should be attached.  Print-ready ads can be attached, or the Watchman team can design your ad here.   If you design your own, it’s best to do so at actual size on your screen.  People sometimes design their ads with the image zoomed in on their computer screens, only to find that the text becomes too small to read when the ad is reduced to its actual size it will be on the newspaper page.

Cost quotes will be provided by email if requested. Invoices are mailed each month for ads which ran the previous month.  Payment can be provided by check, or with a credit or debit card on the website.